Data Quality Conference

Introducing Smart Data Management: the holistic approach

21 maart 2018
Introducing Smart Data Management: the holistic approach
arrow image Introducing Smart Data Management: the holistic approach

Hardly a day goes by without some new article on digital transformation and the hardship organizations worldwide are going through. As they prepare for their digital transformation (which rests on multiple technologies), understanding and integrating customer behaviors is more important than ever. It helps organizations to be more proactive and build trust. No surprise there: every retailer and every bank faces the challenge of making the digital transformation with on the one hand an ever more demanding customer (omni-channel service, the best deals) and on the other hand seemingly limiting factors like Privacy Compliance or Customer Due Diligence (CDD). 

Power to the weakest link

Smart Data Management is more than just cleansing and deduplicating your data and working your way through all source systems until you’ve covered every bit of data you could find. Smart Data Management involves privacy, enrichment, Customer Due Diligence if required, and at the heart of all of that, a Single Customer View. Each of these elements has an independent role to play, yet each element also has the power to enhance the other and thus the organization as a whole. One weak link may damage the organization as a whole, but having only strong departments with reliable data doesn’t necessarily mean that together they will make the business flourish. What they need is to come together and start powering each other in order for the business to reach its full potential. Quadient has defined four key elements for a healthy organization; 

  1. Data Quality,
  2. Compliance,
  3. Enrichment,
  4. Single Customer View. 

Unified in Smart Data Management, these elements will be able to unlock the full potential of your organization. 

Who is Quadient®

Quadient helps companies deliver meaningful interactions with current and future customers. A Neopost Digital Company, the Quadient portfolio of technology enables organizations to create better experiences for their customers through timely, optimized, contextual, highly individualized, and accurate communications for all channels. Quadient understands the importance of excellent data and provides solutions that comply with the market demands and regulatory requirements of today and tomorrow. Our solutions bring together and activate the entire organization in the name of customer experience, through better collaboration and visibility into the customer journey.