For over a decade Chris focused on DWH concepts in its entire breadth. He analyses all trends and breakthroughs within the different BI suites to distill the business value to be able to give the best advice to the end user. All of this in a world that is changing quickly. Trends are: improved dynamics and new/consistently stronger business requirements. With the advent of new technologies like Big Data, the need to make architectures transparent and value easily accessible to the end user, becomes self evident. These new technologies should help achieve objectives rather than being a goal by themselves. In a technology driven organization this value is often forgotten..